Consumer Products and Retail
Improve CPG product quality management and create intelligent brands through enhanced insight within the packaging, design, formulation and manufacturing processes
Globalization within the consumer packaged goods (CPG) industry is forcing organizations to re-think development processes, as expansion and ideation are greatly affected by this growth phenomenon. Varying and heightened geographic-based regulations, rapid responses to market trends, and enhanced levels of personalization are imperative in the quest for delivering world-class, intelligent brands.
At the same time, consumers are more discerning, having been bombarded with information and able to access a wealth of education at their fingertips. However, product development double-standards remain:
- Make it better, yet deliver it faster
- Make it more personal, yet less complex
- Make it more luxurious, yet more affordable